I worked for Tony for over 2 years and he'll always be one of my favorite Creative Directors. We tackled tough projects together, and he always challenged me to be a better creative and writer. He inspired me professionally as well as personally. He's smart, creative, and so compassionate. Tony is a class act and always willing to delve into the work or talk about rock-n-roll—especially Johnny Cash. Tony has made a huge impact in my career and I feel so lucky to have worked for him.
Tammy Seeb, writer
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When you are a part of Tony's team, you are his family. He encourages his family (creative & account) to collaborate and deliver the BEST, most bad-ass work clients have ever seen!
Tony's love and passion for shopper marketing is infectious. His wealth of knowledge is bestowed upon those who work for him, making them experts in the field as well.
- Jessica Sourile, account
A pencil, crayon, brush, spray can or even hammer can all be tools of the trade. Paper, a broken pallet, or weathered piece of metal can all be your canvas. Many retire into sketch books, some end up in the trash, a few end up on walls.
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"Belmont Theater" – 20" x 48" mixed media on distressed metal
"Whiskey Room" – 48" x 36" mixed media on pallet
Tony is a strategic and conceptual thinker, and is able to put himself in the mindset of different target audiences in order to explore new boundaries and shopper territories. He leads his team with an appreciation of every player and is always eager to help advance someone's career through close mentorship and by setting the example of curiosity and collaboration.
On top of the many, MANY distinguishing traits that make him an exemplary colleague and friend, Tony can turn any mundane 8:00am meeting upside down with a witty comment or crazy story about his cycling adventures. His sense of humor, combined with a passion for pushing the limits, make him a unique and valuable asset to any lucky team.
- Jessie Alley, account
In a world full of distractions, shoppers want to find what they are looking for, have their purchase validated and enjoy the experience.
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H-E-B is a family-owned grocery chain that is extremely proud of its Texas roots. The Total Alcohol Beverage (TAB) category was redesigned for a more enjoyable shopper experience. Stone, weathered wood and iron of the Texas Hill Country were used as materials. A large animated Texas sky and the Bar-H sampling station anchored the space.
While Target stores are known for a enjoyable escape and shopping experience. The beer section is stuck in the 70s of vanilla shelving never inviting shoppers to explore. The target shaped brings in all TAB and hosting products into one expereince.